Picky Bars Packaging Redesign

Picky Bars are real food energy bars created by athletes for “fueling great adventures.” After doing a bit a fair amount of growing, Jesse and Lauren (husband and wife owners) decided it was finally time to redesign the packaging to appeal to their widening audience. With an illustrated design, we were able keep their #lifepoints campaign alive while allowing for more playful ingredient interaction. This way humor, real people, sport and high quality ingredients are all front and center, helping set these bars apart on an increasingly crowded aisle.